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MrBeast Burger – What’s Happening in the World of Virtual Brands?
MrBeast Burger is Closing? In a move that’s set to redefine the virtual brand landscape, YouTube icon MrBeast, known in the offline world as Jimmy Donaldson, has announced a strategic pivot away from his digital fast-food venture, MrBeast Burger. The franchise was one of the key pioneers in the virtual brand model. In the virtual …
The Uber Eats Crackdown – What’s Happening in the World of Virtual Brands?
If you’re a part of the restaurant industry, there’s a good chance you’re familiar with the March 2023 news about Uber Eats removing thousands of virtual brands from their platforms. But, what does this shift actually mean for the virtual brand landscape? Does it still make sense to venture into creating or running a new …
7 Virtual Brands by Popular Restaurant Chains
In recent years, virtual brands have been gaining traction, captivating food lovers with their blend of convenience and culinary innovation. These virtual restaurants provide a unique, digitally-driven dining experience that’s gaining favor in our fast-paced, tech-savvy world. Interestingly, some of the virtual brands making headlines are not stand-alone companies; rather, they are new ventures from …
Homage Industrial Kitchen: How a forgotten kitchen became a delivery powerhouse
How John Wirtz of Homage Industrial Kitchen turned a nightclub kitchen into a successful food commissary & community alongside Future Foods If there’s one word to describe John Wirtz, owner, and president of Homage Industrial kitchen, it’s entrepreneurial. Wirtz was initially drawn to the fine-dining industry due to his love for cooking, but he quickly …
How local restaurant Chipmonks went from “surviving to thriving” through virtual restaurant brands
Meet Chipmonks: Chicago’s Comfort Food Gem First things first, let’s talk Chipmonks: a beloved Lakeview fast-food eatery, specializing in American & Italian cuisines. The local spot offers every mouth-watering item you could ask for in one menu from burgers, to hot dogs, to Philly cheesesteaks, pasta, mac-n-cheese, and (every type) of sandwich. One-click onto the …
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